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BlackHat Search Engine Optimization

Discussion in 'Internet Marketing' started by shabbir, Aug 20, 2004.

  1. shabbir

    shabbir Administrator Staff Member

    Search Engine Optimization is not an exact science but a continuous process which continues all the way towards ranking top on majority of Search engines and continuous then onwards to remain on top.

    The fact remains, though, that search engines were designed for information purposes and they are designed to give its customers the best results and not to help the webmasters to bring in traffic to there websites and so you should design your site in such a manner that when Search engine finds it relevant for its customers and avoid using techniques that are considered spam.

    Tricks that can be considered as spams and needs to be avoided are:-

    Unfortunately, some forum participants make comments in forums only in an effort to publish links back to their own sites in signatures. This may be acceptable if the user provides help or assistance to another member but many members just gives no relevant content and increase no of posts and backlinks in there signatures.

    Domain Spam
    Probably the most popular spam technique today involves creating and hosting a number of Websites. These sites rarely have any intrinsic value other than providing ranking support for the owner's main Website.

    Duplicate Domains/Content
    More than one domain contains the same content. Now the question arises what is duplicate content. If I display a news ticker from BBC is that considered as duplicate because there may be lots of webmaster who has the same ticker. No its not duplicate but if I copy the same file to two different domains that’s what is duplicate content.

    Link Spam and FFA
    Don't participate in link schemes designed to increase your site's ranking or Page Rank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links.

    Irrelevant keyword rich stuffs
    Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. Don’t use the content rich in word “Microsoft” when you are no where connected to it.

    Links in No Script Tags
    Links inside comment and other tags like noscript tag which are not displayed on the screens or by text browsers can be considered as spams and should be avoided.

    Doorway pages
    A web page designed to rank well on a specific search engine for a specific keyword phrase. These pages usually rely on frequent repetition of the keyword phrase, and often try to "trick" search engines into ranking them well.

    Less Number of parameters in Dynamic pages
    If you decide to use dynamic pages, be aware that not every search engine spider crawl’s dynamic pages as well as static pages. It helps to keep the parameters short and the number of them small.

    Web server Configuration
    Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Search engines whether your content has changed since Search engine last crawled your site. Supporting this feature saves you bandwidth and overhead.

    Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Avoid the directories and files that are not relevant to Search engine crawls. This files are files used for user registration, admin panel, etc.

    DHTML Layering and Hidden Text
    Text hidden by layers of DHTML to increase the keyword density of the keyword on that particular page can cause more harm then we can think of.

    Avoid using redirects but if redirects are necessary use 301 redirects in .htaccess file. This should be permanent redirect rather than temporary.

    Automated Search engine submission tools
    Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume lots of resources.

    Different Content for Bots/SE
    Avoid different sites for bots and users as this can be considered as spams and can be penalized.

    Other Miscellaneous stuffs to be avoided
    • Tricking users by registering misspellings of well-known web sites
    • More than 100 outgoing links keep the links on a given page to a reasonable number (fewer than 100).
    • Check for broken links and incorrect HTML.
    This article is written by Shabbir Bhimani and is posted at www.go4expert.com

    If you want to put this article on your site you need to include the above line.
    Last edited: Aug 20, 2004
    robotforce35 likes this.
  2. ooen

    ooen New Member

    Probably not so effective, as well maintained forums remove useless links.
    I am not so sure if you should call this black hat, as there are ton of reasons why duplicates exist. Also copying and pasting is one major contributor to the creation of the web, IMO, so it's tough to debate on this one.
  3. overload

    overload Banned

    Can you explain or support this? Why hidden text can cause harm?
  4. shabbir

    shabbir Administrator Staff Member

    The Aim behind the Hidden text is to render the page to the user in a manner that he sees content relevant to him but hiding the text to him means rendering some keyword rich content to the SE bots and so bots relise this as keyword bombing and cause you harm.

    Now there are many reasons to have hidden text for menus and the best way to go about it is hide them via JS when the body loads make them hidden and not to generate them via HTML as bot may see that keyword cloaking and cause you harm unnecessarily.
  5. overload

    overload Banned

    shabbir, my question was why you consider that hidden "can cause more harm then we can think of"

    I would be interested pure technical justification for this, I know what hidden text is. Just than when you make some statements, you should back them up with explanations ...
  6. shabbir

    shabbir Administrator Staff Member

    I explained the same and if you read that you will get the meaning. Repeating it again the hidden text you want to rank higher in SE for some competitive keyword and as Bots realize that they will ban you and so the harm is more than you can think of.

    No one can predict how big Giants like google and yahoo will react to hidden text but its the experience with them for some time helps us to give statements like above.
  7. Demon

    Demon New Member

    Although I agree that most of the discribed methods could be considered as "black", most of the them are the only way to rank the site higher in search engines for free.
  8. shabbir

    shabbir Administrator Staff Member

    Thats not true. To rank well in the SE you probably should not be using any of them above or it would be less likely that you will rank well.
  9. Demon

    Demon New Member

    So, what would you suggest?
  10. shabbir

    shabbir Administrator Staff Member

    To avoid the above mentioned things and use proper Search Engine optimization techniques.
  11. Seo_Aryan

    Seo_Aryan Banned

    Top 10 Black Hat SEO Techniques:-
    Black Hat SEO techniques are methods webmasters/marketers use to get a leg up on the competition in the search engines. Whether they are fair or unfair, legitimate or illegitimate is not up for discussion here. This is a list and explanation of ten of the top black hat SEO techniques.
    Buying Links
    Cyber Hoaxing
    Keyword Stuffing/Hidden Text
    Doorway pages
    Web Page Cloaking
    XSS Injection
    302 Redirect Hijacking
    Scraping and Spinning
    Link Spamming
    A Last Word
    Now that you are an expert on black hat SEO techniques, go out and make your millions. But wait! I’ll through in one more technique as a freebie… “churn and burn“. This is actually not a technique, but a strategy. Churn and burn means you have to be prepared to lose domains to penalties in search engine rankings as Google or other search engines discover they are spammy. The real secret to black hat success is to always be developing new domains and campaigns. If one is slammed, you should have two on the back burner.
  12. fansi099

    fansi099 New Member

    hi , want to ask u a question ,thanks : i do forum posting it's not spam ,right ?
  13. aishaarora

    aishaarora Banned

    Black Hat SEO is considered an illegal form of SEO. Here are some of the reasons why Black Hat Search Engine Optimization is illegal and treated as misconduct:

    *Black Hat SEO methods does not follow search engine rules and regulations.
    *It is friendly only for search engine crawlers (bots and spiders) but not for the human audience.
    *It directly affects the user’s browsing experience.

    Some people say that Black Hat SEO used to be legitimate. a lot of SEOs have gone overboard and overused these SEO methods to boost up their rankings and to further monetize their sites. Now However, Black Hat SEO gives only temporary results, since they are immediately penalized upon detection. So, spammy sites that look for short-term gains are lessened.
  14. keyideas

    keyideas New Member

    Keep hidden text in your website is also a black hat seo. This will also ban your websitea
  15. aishaarora

    aishaarora Banned

    Black Hat search engine optimization is defined as techniques that are used to get higher search rankings in an unethical manner.
  16. bloomtools

    bloomtools New Member


    Black hat SEO refers an unethical SEO techniques, that are used to get higher search rankings in an unethical manner or breaking search engine rules and regulations.
  17. vimlesh

    vimlesh Banned

    Black hat seo is a bad technique to promote the site. Google does not give the importance of black hat seo.

  18. rohan123

    rohan123 New Member

    Thanks for giving basics about Black Hat Seo.
  19. bhavanaets

    bhavanaets Banned

    Hii Everybody,

    Black Hat search engine optimization is defined as techniques that are used to get higher search rankings in an unethical manner/order. These black hat SEO techniques usually include one or more of the following characteristics:

    * breaking search engine rules and regulations
    * creating a poor user experience directly because of the black hat SEO techniques utilized on the Web site
    * unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

    A lot of what is known as black hat SEO actually used to be legit, but some folks went a bit overboard and now these techniques are frowned upon by the general SEO community at large. These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that.
    Black Hat SEO Techniques To Avoid

    * Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with my article titled Learn Where And How To Put Keywords In Your Site Pages.
    * Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
    * Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.
  20. yameengvt

    yameengvt Banned

    thanx for the tips

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