If you don’t have followers on Facebook or Instagram, you’d preferably start seeking out people interested in your business. And this approach works if done correctly. For example, the people who use Airbnb are your perfect choice. If you want to connect them, you have to scan through the likes and comments on any Airbnb picture on Instagram and you will have a list of leads to reach out. When it is about ‘follow for follow’, if your marketing strategies are targeted, they would be more effective. But ‘follow for follow’ could bring mixed responses. How long one follows, is and you never know when it crosses the fine line from being ‘convenient’ to ‘annoying’. And the main reason is that you are not the only person, following this strategy. Today, every start-up or small business check the comment sections of industry leaders and spam the list with invites. Though it has been a potential method the process got saturated making it difficult to stand out.
While following this approach, you should follow the pages, articles or should comment to the articles which are relevant to your contents. You should not add the link of your comment everywhere, it should be in valid group or page. Just increasing the social media followers is not the right strategy. How correctly, you are following it, that is important.
This is a valid way to "hack" growth and is a process called backlinking. From Google: Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
Absolutely, social media links can help in SEO rankings as well, and they're easy to make! View attachment upload_2021-7-9_19-21-41.png
That is not an official statement. Further, all social media links are nofollow. So you mean to say nofollow links also helps in SEO?
As per an article I read and found on Google when I searched Nofollow vs Dofollow, your statement is logically correct in saying that nofollow links are usually ineffective when it comes to directly affecting SEO profiles. But, dofollow and nofollow links are only identifiable to people like you and me–those who know what SEO is, to begin with. Anyone who is not within the digital marketing spectrum no nothing about link juices, domain authority, and etc–all they know is they need an answer to a question. This is where nofollow links come into play. Other than link juices, a factor that improves a domain's authority is organic traffic and regular domain visitors. Piecing this along with Google's recent big update with core web vitals, user experience alongside user-generated content (USG) are two new factors shed within the spotlight. How do you think Google treats people mentioning a particular brand over and over again on popular sites like Reddit, Facebook Groups, Twitter and etc? All links there are nofollow, right? But because people are talking about it and discussing it in detail organically, Google boosts these domains further (this is not an official statement, but only what I've observed with popular domains like Shopify and Hubspot being mentioned organically over and over across different platforms). I do retract my statement with backlinking, as I've checked, these (socmed sites) are not indexed within SEO profiles.
I agree @Ave Madelyn that some sites being mentioned in social media may be boosted but not because they are only mentioned in the social media but many other places as well including the forums like this. Further, the domain authority could be part of the sum total of all mentions on the Internet but then I have my doubts that only social media mentions can help. Some social media sites (FB / twitter) even do a redirect that may be worth considering for Google.