If you don’t have followers on Facebook or Instagram, you’d preferably start seeking out people interested in your business. And this approach works if done correctly. For example, the people who use Airbnb are your perfect choice. If you want to connect them, you have to scan through the likes and comments on any Airbnb picture on Instagram and you will have a list of leads to reach out. When it is about ‘follow for follow’, if your marketing strategies are targeted, they would be more effective. But ‘follow for follow’ could bring mixed responses. How long one follows, is and you never know when it crosses the fine line from being ‘convenient’ to ‘annoying’. And the main reason is that you are not the only person, following this strategy. Today, every start-up or small business check the comment sections of industry leaders and spam the list with invites. Though it has been a potential method the process got saturated making it difficult to stand out.