Your site is good and clean user friendly.
Agree with Aspen, added to this you should be creative enough to understand the behavior of customers as we can't see them to judge their expressions.
search google.
ohh its serious issue.
Cracking an interview is a big challenge. these tips are helpful. I think interviewer is trying to judge your smartness and quickness too with...
There are lot of tools where u can measure competitors back links. and Analise your site. Check your On page once.
Hard work is important but I think Smart Work reduces the hard work pressure.
Try with referencing projects
Separate names with a comma.