There are many aspects to designing an effective site. Whether you own a company and are looking for advertise, promote, and sell your products and services, or you just simply want to create a page that will tell others more about you, you want to be sure people will notice it. That is why effective Web Design is essential to the promotion of yourself, your product, and, of course, your site. The first thing people are likely to notice when they visit your site is its appearance. It is a good idea to make sure the content is clear so there won't be any confusion about where to find information. That will save visitors time, and can mean the difference between their continuing to browse your site, or simply finding another like it. The following are some tips that will help you effectively design site, and can help promote you as well as what you have to offer. Loading time is probably the most crucial aspect of web design. Just because you have a great looking web site does not mean others will see it if it takes a long time to load. The design you choose should be optimized for the web, and should generally take no more than 15 seconds to load. If the load time is longer than this, people are likely to click on another site instead. While pictures and sound can definitely make it appealing, they can take a while to load, so you don't want to have too many on the front end. The same goes for each individual page on your web site. If a particular page takes too long to load, the person perusing site may decide to go elsewhere for the information.