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Negative Keywords

Discussion in 'Pay Per Click Marketing' started by Aspen Colton, Feb 8, 2017.

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  1. Aspen Colton

    Aspen Colton Member

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    How important is negative keyword in PPC campaign and what are the benefits of effectively using it? Can you share some tips on how to properly manage negative keywords in your campaigns?
     
  2. maddy24bowen

    maddy24bowen Member

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    By using negative keywords, it will significantly reduce irrelevant ad impressions so that you can improve your quality score and lower your cost per click.
     
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