Landing Page Optimization can make the difference between the success and the failure of PPC campaign. We find that most landing pages convert less than 5% of their traffic into actual clients or prospects. That has been acceptable since traffic did not cost as much. But with rising PPC costs, there is a lot more focus on conversion rate. One of the approaches we followed is creating optimized landing pages is starting with creating customer personas which the copy and the design of the page will cater to. At the end, we do see landing pages with conversion rates between 10 to 15%.
