Hello Experts, I am doing SEO for one of my website from last 1 year. With 2 keywords and one landing page (homepage). I have achieved ranking for both keywords on 1st page of Google after 3 months of campaign start. and currently I am just maintaining the ranking. From last 2-3 weeks one of my keywords ranking starting to drop. 1 Month Back Keyword 1 - 3rd Position keyword 2 - 4th position. But now one keyword remain same position and another one started to drop and now its on #14 on Google 2nd page. Sometime that keyword goes up on 1st page and some time drops (I think it might be Google Dance). I am thinking about to change the title meta and the description along with more targeted keywords. My question is currently my keywords are in ranking so If i do on-page changes, does that will effect on my current ranking drops?
If there is nothing that you have done for your ranking to go down then it means your competitors have done things better than you or it is just a Google blip. So I don't think in either scenarios, you should do on page things.
I just wanna know if I change my meta title and description, does that will effect on my ranking in term of keywords disappeared from SE?
