I love using Instagram, it’s a fun and creative way to promote your shop online and build trust. It’s not just a photo sharing or video sharing app but a wonderful communication channel. Thus your profile play an important role in your marketing strategy. Here is what I have done to build my Instagram followers. Make your profile look good. Follow relevant people Make comments that stand out but are useful Like images that are relevant Create unique content with proper hash tags If your content is useful it's ok to ask for people to follow. Use right tools - I prefer Messazon for auto likes comments and followers.