There are many ways but I like these two most. Your visibility is increased in local search With the improvement in search engine algorithms, location matters. With Google My Business you can add and verify information regarding your business and also improve your chances of appearing in the map listings. Millions of Active Users Google retains many of its data close and do not reveal its own social media statistics. Studies revealed that Google+ has more than 2 billion users across the world. As Google owns YouTube, so Google Plus listing can be linked to YouTube channel. This can link branded web properties and posts content easier.