One significant obstacle is the country's complex and often uncertain regulatory environment, which makes it difficult for foreign companies to operate. The lack of a well-established logistics infrastructure and a limited digital payment system presents further challenges. Despite these challenges, there is significant interest among businesses and consumers in Amazon's entry into the market. Companies are keen to sell their products on Amazon's platform, while consumers eagerly await the convenience of shopping on Amazon. In conclusion, exploring the availability of Amazon services in Pakistan is an important topic that has significant implications for businesses and consumers.