hello friends, One thing a web master wish for is high web traffic to their website. And web traffic come form many areas like search engines, web directories, forums, etc. web directory is very useful for building Page Rank (PR) which in return help to achieve high ranking in Google search engine. While a higher PR showcases your page popularity it also gives an idea about the back-links that you have with your website. So, one of the best tips to increase your PR is to have more and more number of backlinks with your website, which automatically result in your high ranking. There are many ways to increase your PR. Building links is the one of the most effective ways of doing so. Following are the three steps that give a look in to how to increase the PR via effective link building. 1. Create authentic links with your website via articles and blog submissions. These articles and blogs act as important and authentic communication points. 2. Participate in directory submission practices. This would help you to link your site with repository of authentic and relative businesses and benefit from common visitors. 3. RSS submission – an effective means of disseminating content updates, acts as an effective carrier of information about a web identity. All the updates in a RSS feed work as individual links and hence help in link crowding.