Hi friends, The concept of advertisement and promotion is changing day by day. The concept of direct mail campaign is important for small business.It is important for three basic reasons: 1. Company growth or expansion 2. Strategy change 3. New product announcement. There are companies who offer many innovative products & services which can produce exceptional marketing results and which will stand out in your target audiences' mailboxes. These products include every imaginable size and shape letter, self-mailer, direct mail postcards and many types of specialty mailers. Targeted mailing lists is also a part of direct mail campaigns. THANKS