Discussion in 'Social Media Marketing' started by tutorsweb, Nov 23, 2016.
what is the difference between SEO and social Media Marketing?
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known.
Generally SEO is a part of marketing we do it all to make our website more visible in search engine to get business on the site, but Social Media Marketing is the best way to tell people about your business and make brand of your business, good SMO also will drive traffic directly from social media sites.
SEO - Search Engine Optimization
Search engine marketing is the process of driving traffic to your website using paid online advertising. In other words, you pay Google for Google AdWords, ideally your content comes up first driving more awareness and traffic. You may have heard of Pay Per Click or PPC. Today, the cost of AdWords and paid campaigns has gone up significantly with the search engines due to saturation of the market, thus leading to the next phase of SEM, paid advertising on social media platforms
SMM - Social Media Marketing
Inherently, social media marketing (SMM) is part of on-page SEO because of link building. Have you Googled your name lately? Take a look at the first few results. Do you see a link to your LinkedIn profile? Twitter? This applies to businesses, as well. Being on these social platforms helps your company, and your brand(s), get found easier.
The goal of SMM is to drive quality traffic to your website, landing pages, and blogs, to get them to engage with you, and ultimately, drive revenue with a trackable ROI. Facebook. Twitter. LinkedIn. YouTube. Google+. Instagram. And now Snapchat.
SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines.
Search Engine Marketing is over and above SEO but it’s only a subset of your overall Internet Marketing Strategy. The diagram below shows the relationship between Internet Marketing, SEM and SEO.
Separate names with a comma.