I observed site having high bounce rate for social media traffic. If bounce rate is a ranking factor, will this social media traffic bounce rate cause my rankings to drop?
Bounce rate is not part of ranking factor. When user does not spend time on your site and returns back is mistaken as bounce rate.
Hello, Bounce rate has an small amount of ranking factor but the longer time of user spent on the site page is most highly correlates with Google rankings.
Bounce rate is important for the on page website because your bounce rate is high then your website is not having much information for the user and some part it affects the rankings
