To achieve top position in Google you have to be properly optimizing your site in specific keywords. Another valuable point to achieve top rank is link popularity. To get positive response from your link exchange partner you have to design a section for partners link placement and that section PR must have to be at least PR2. Few suggestion do's: 1. Design partner link section 2. Try to place link pages in top section of web server. Like: http://www.go4expert.com/sitemap.html not http://www.go4expert.com/sitemap/sitemap.html and link site map with your home page OR index page. 3. Always create a site map page for easy search engine feed. 4. Site navigation must have to be in text link. 5. Try site width link exchange and reciprocal link exchange. 6. Always prefer one way link exchange. 7. Always try to exchange link with same category sites. 8. Always try to exchange links with high PR sites at least PR5/6. Three one way links from PR5/6/7 sites will boost your overall search ranking. Few suggestion Don't: 1. Do not exchange link with non-related site. 2. Do not exchange link that have PR0 OR PR1 OR banned site. 3. Do not exchange link with adult site, SEX OR hacking related sites. 4. Do not put more then 30 links in a reciprocal link exchange page, If Google found more then 30 outgoing links, Google will treat you as spammer OR link firm. 5. do not create frame page sites.