Links are the lifeline for a successful website. Links will generally take the users to the preferred web pages on visiting a website. These links will actually provide a roadmap of the website and its functionalities. The links can be classified into two types namely: Inbound and outbound links. The link concept is important from a SEO’s perspective too! They have become a necessity in the current market scenario that would help the website to be listed on the top for the respective keyword search. Who should build text links? It is mandatory that every website owner should start doing link building that would help the number of inbound and outbound links. This will help them in getting better organic traffic in the long run. These links can attract a lot more visitors to the website. Hence, people who would like to kick start their online campaign for marketing and advertising can take these efforts to popularize their website. People who are engaged in constant blogging activities and who want to take their blogs, forums, websites to the next level should also opt for such link building services. Why should you do link building? Google would like to see the pages of a website to be connected well in an organized manner. It will be beneficial if some of the outbound links that you have added will lead to quality links. The other websites must have a good opinion about your website. So, what is the way to decide about this thought? This point can be proved only if such quality websites have got inbound links to your website. This incident will make sure that other websites would like to associate with your website and it will be considered as a valuable resource to the internet users. If this is the case, Google will find it very hard in preventing your website from getting a top notch search engine ranking. Why should you be careful with link building? Link building is not just an ordinary SEO activity. This will help in determining the site’s reputation. If your link building services company does not do any kind of justice, it might harm your reputation with the search engines and might even be blacklisted. It will be possible to generate tons and tons of back links. However, there will not be any quality and all the efforts might go in vain. Link building should seem to be very natural. It must happen over a period of time and any unprecedented rise in the number of links will raise an alarm with the search engines. If you receive any back link, there should be something which was admired by the other website which made them to have a back link. If the link building services company tries to generate thousands of links in a short span of time, the search engines would assume that you are cheating the system. Careful link building will help your website to find out anchor text links which will be of great help. These text links are very important as they speak volume about the exact keywords that you would wish to target for. It is not possible to get exact anchor text link every time but a careful link building strategy will be of great help to avail the same. Link building challenges The most important hurdle is to get the other websites link with yours. Generating tons of back links in a short span of time should not be a problem. However, Google is not stupid to accept these links instantly. A sudden jump in the number of reciprocal links will ring an alarm. The importance of these links would be treated virtually as zero. Hence, it is important to hire a professional SEO service company to execute the smart strategies to improve your visibility and search engine ranking. Myths About Links The biggest myth about links is regarding penalty. Some say outbound links hurts, some think that too fast incoming links hurts. Build deep links to your site's content naturally over a period of time. The other myth for link building is about website PageRank. Certain people argue that getting back links from websites that has got no relevance is of no use. Even if the site has got no relevance but has got higher PR, it will definitely has an impact in your website. Hence, do not avoid such back links. How to build links It makes no sense for me to be saying how to go about building links to your website when you can read The Ultimate Guide to Link Building by Shabbir himself Quality Back Links A strong back link is a one when you are linked back from a relevant website with a great amount of authority and quality. If Google believes that a website has great authority over its information, it also assumes that sites that are referred will also be of great quality. The above described facts and information will be of great help if you want to start up the process of building back links.