Amazon and Apple both are companies running on different products and strategies. Amazon is known for selling content while Apple for exclusive hardware and software. Then where the competition lies between the two? Amazon’s Kindle wished Apple Ipad hadn’t been out but it did and the competition started if we consider only e-reader feature of both the devices. If you ask me then Kindle is “Complete Purpose-built Device” i.e. it is mainly built for the sole purpose of reading e-books, newspaper and magazines while Ipad is multi-purpose device with e-reading capability. So if the competition is between two e-readers then obviously maximum votes would go for Kindle. Advantages of Kindle Over Ipad Kindle has E-Ink Technology Kindle uses an E-Ink Technology which takes you as close as you will get to a printed page. They do an excellent job of reproducing the look of the printed paper. Kindle can read in direct sunlight Kindle has no backlit so one can enjoy e-books under direct sunlight which is something you can’t do on an LCD screen. Ipad’s reflective screen makes it hard to read in bright light, and many people find that backlight tires their eyes over long reading session. Kindle has Focused on Reading Kindle is built keeping reading in mind and so it has fewer distractions from the actual purpose. Display is remarkably easy on the eyes, text size can be adjusted with a couple of clicks, and the Kindle’s built-in dictionary lets users find the definition of any word simply by scrolling over it. It is ambidextrous so anyone can enjoy reading irrespective of “lefties” or “righties”. Page-turning buttons are located on both sides, allowing you to read and turn pages from any position. Kindle has Remarkable Battery life Even jumbo Kindle DX has battery life of 2 weeks with wireless off and 1 week with wireless on in contrary to Ipad which has only 10 hours of battery life. Kindle is independent of any other hardware and software support To make kindle work you don’t need any software to install, computer for data transfer or even any minor setup. Purchase one, take it out of box and read. But for Ipad you are always dependent on itunes and Apple store applications. Kindle is Cheaper If your purpose is only reading e-books, newspapers and magazines then Kindle is available at only $139. Even the most expensive Kindle DX is available at only $379 which is almost half the price of Ipad. Kindle is compact and lighter kindle Wi-Fi weighs only 8.5 ounces (nearly 0 .5 pounds) where as latest Kindle DX weighs only 18.9 ounces (1.181 pounds) . Ipad weighs around 1.6 pounds. Kindle has wider Range of Titles Kindle Store has 450,000 titles while iBooks has 60,000 (30,000 of which are free public domain titles). Advantages Of Ipad Over Kindle I have discussed regarding the advantages of kindle. But if you like to add multimedia, games and thousands of quirky applications with e-reading capability then obviously Ipad wins. After all reading books is not the only thing left in life. So advantages of Ipad over Kindle are as follows:- Ipad is a Multi-purpose Device unlike kindle Ipad is a multipurpose device. It also supports movies (HD quality), pictures, games and thousands of quirky applications. Ipad has Larger Screen Size Ipad has 9.7 inches screen with IPS display. The Touch technology making navigations fast and easy. On screen keyboard makes it possible to have large screen and so it can include two pages of an e-book at a time. Ipad’s LCD screen is bright and colorful Unlike kindle Ipad has backlit which allow you to read books at night as well. The colorful display takes you to the colorful world of text and images while you read. Ipad has Touch screen The best way to think of the iPad is as a larger iPhone. So the Apple’s pinch, swipe and multi-touch experience is never compromised. Ipad has large memory volume Ipad comes in 16, 32 and 64 GB whereas kindle DX has only 4GB of internal memory. Ipad can Include Amazon’s Kindle Application Finally, one bitter fact is that the even using Ipad you can have access to Amazon’s library using Amazon’s kindle software. Amazon’s strategy is different from Apple’s. Apple developed the iTunes Store as a service to drive the sales of its hardware. Kindle software and hardware was created to drive the sale of books and other downloadable content. Looking at the advantages of both Ipad and Kindle I can say that both are winners and successful in reaching to their purpose. The Amazon’s purpose was not to compete with Apple in terms of hardware rather it was content which Is the ultimate business for Amazon. So Apple will keep on selling it’s hardware and Kindle will be selling it’s content taking the help of Kindle hardware and software. I hope the everything is clear. Give your view on it..