Advertising on Instagram is great if you want more online presence While Insta was slow to give advertising privileges to all, nowadays if you have a business profile you can run an advertisement on Instagram. Advertisers now have 4 ad options: Photo Ads Video Ads Carousel ads Stories Ads Why Invest in Instagram Ads? According to Instagram, 60% people said they discover new products there, and 75% Instagrammers take action once inspired by a post. Also, know that Instagram uses Facebook’s demographic data to serve up ads to appropriate parties. This makes the tool quite valuable for advertisers to target a niche audience because; Facebook owns a good history and better demographic targeting options.