More and more people are calling themselves search engine optimization (SEO) experts and most of these so-called SEO experts know nothing about SEO than just spamming (See this or this). Such SEO Experts have nothing more than a 5 page website dedicated to SEO Services and start spamming. As an SEO forum admin I see people create accounts to get link in the signature and don't add much value to the forum. I personally delete all such posts and accounts but I do visit those SEO related links in signature and try to interact with them. At times I see some funny myths among the so call SEO experts and so let me share those myths here. 1. Higher PageRank means better Google Rankings Yes, you will be shocked to see so many SEO Experts in 2011 still run after Google toolbar PR and think that Toolbar PageRank is one of the factors to Google rankings. 2. SEO is one-time task SEO experts quotes me some large chunk of amount for getting my site in the first 3 spots in Google and suggests that it is one time fee that I pay and I can rip the benefits of my investment for the rest of my life. 3. Directory and Search engine submission When I want to know the type of tasks they will do for my site and one of them is omnipresent - We will submit your site to search engines and directories. I am sure this used to work a decade ago but is not SEO anymore in 2011. You can always submit you site to top search engines like Google and Bing but even that can be avoided if your site can be found through a link from some other page or site which is indexed frequently by those search engines. 4. Meta tags One of the most commonly used term by SEO experts is - On Page SEO factors like Meta tags especially Meta keywords and description to rank well in Google. I even don't remember when Meta tags were out of the SEO equation. Probably was a thing of late 90s if I am not wrong. 5. More links means better rankings SEO experts tell that your XYZ competitor has so many links but you have only so few. They don't tend to analyze the quality of those links but mainly run after number of links pointing to your site, not the quality of links. Relevant and high quality links always help more and contribute more to the ranking potential of a website than large numbers of low-quality links. 6. Any Content is Good content Some SEO experts suggest me to have more content on my sites. As I ask them details about the type of content they write, I almost get shocked. Understand that any content is not good content and it should be content which you yourself would like to read. As an example if I am doing a Wordpress Setup for my clients I always refer my Wordpress SEO posts to see that I don't miss anything for my clients. Remember I am not hired for SEO but for Wordpress setup still I prefer doing basic SEO for my clients as well because I think if I am doing a setup it should be the way I would for my own blog / site. Note: Go4Expert is hiring writers and if you are sending me a sample of your articles make sure it is one of those articles which you are ready to read yourself again and again. 7. XML Sitemap boosts ranking I am yet to see an SEO expert who can answer why I need an XML Sitemap for my site. I still don't have an XML sitemap for Go4Expert. XML sitemap is a great addition to your site if you have areas of your site which is not very well linked from the home page of your site or you have pages which update very frequently and Google is not visiting those pages too often to update its index. XML sitemap is not something you need for your 5 page website where you hardly have any update done for ages. 8. Keyword density is formula for success For those who are not sure what keyword density is - It is the percentage of time a word or phrase appears on a web page compared to the total number of words on the page. Some SEO experts will suggest adding few more times the same keyword within your content to rank higher in search engines where as others experts will suggest numbers like have X percentage of keyword density to rank well in search engines. No one for sure knows what percentage of keyword density is good but if it is something you are adding for your users that is best keyword density you can have according to me. 9. Guarantee Google Position SEO experts guarantee you a position in Google. If you see such guarantee you can be rest assured, it is one of those SEO experts who know nothing about SEO. He or she is guaranteeing you something that is not under his or her control. 10. SEO is some secret formula Many SEO experts can rank you well in Google because they have a secret tie up with Google to get your site ranked on top though they cannot get that done for their own SEO services site. Have you come across such SEO Experts? Share your experiences in comments below.