Seo

trinitybrown's Avatar, Join Date: Oct 2008
Go4Expert Member
What is difference between SEO and SEM? please post a reply as I am new to SEO and both these terms confuse me a lot
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shabbir's Avatar, Join Date: Jul 2004
Go4Expert Founder
SEM is search engine marketing which means marketing the site through search engine where as SEO is something which only deals in getting your site listed higher on regular listing.

SEM is much broader term and SEO is just a part of SEM
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Lil Mike's Avatar, Join Date: Aug 2008
Go4Expert Member
right. SEO is more website construction based and SEM is more of a "click" based advertising. i.e. Google AdWords
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Jenniferlinn's Avatar
Go4Expert Member
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.

A combination of Search Engine Marketing to run an internet marketing campaign may include:

* Search engine optimisation (SEO)
* Search engine and directory submission management
* Paid inclusion or Paid Placement
* Link popularity
* Articles submission
* ROI
* Performance Monitoring and Reporting (eg. Google Analytics Tool)

So in a nutshell, Search Engine Optimisation is basically a component of Search Engine Marketing.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
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william1's Avatar
Newbie Member
However SEO, SEM and SMM are an ongoing process and requires continuous surveillance and ability to adapt to new technologies and skills to get the maximum benefit possible.
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indiansword's Avatar, Join Date: Oct 2008
Security Expert
Quote:
Originally Posted by Lil Mike View Post
right. SEO is more website construction based and SEM is more of a "click" based advertising. i.e. Google AdWords
i agree