SEO and Link Exchange

shabbir's Avatar, Join Date: Jul 2004
Go4Expert Founder
Just found something on CNN which talks about importance and problems of link exchange from an SEO point of view

http://www.cnn.com/2009/TECH/07/14/c...nge/index.html

Quote:
Originally Posted by CNN
If you've ever hung up your own shingle on the Web, you've probably gotten an e-mail to this effect at some point: "Dear So-and-so, I believe your site and mine could benefit from exchanging links."

We probably get eight to 10 a week in the CNET News general mailbox, mostly from technology-related companies but occasionally from auto-parts suppliers and watch retailers who either have no idea what we do or few moral qualms about spam.

The idea is that if you can coax a link out of a large site like CNET, Google and other search engines will record that link as a vote of confidence in your site's worthiness and improve your ranking in searches for certain topics, thereby boosting traffic to your site. The technique is quite old, dating back even before Google and its PageRank system emerged as the Web's dominant search engine.
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ritz10's Avatar, Join Date: Mar 2009
Go4Expert Member
HI Shabbir

Thanks for the link. A well written and informative article. Again a confirmation on the belief "a site will live or die on its content'.
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shabbir's Avatar, Join Date: Jul 2004
Go4Expert Founder
True
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thomas09's Avatar
Go4Expert Member
Hi,

I personally don't believe in link exchange because its quite time consuming activity and less useful as point of view link building and generating traffic.
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yohan's Avatar, Join Date: Jun 2009
Ambitious contributor
Quote:
Originally Posted by thomas09 View Post
Hi,
I personally don't believe in link exchange because its quite time consuming activity and less useful as point of view link building and generating traffic.
You'll have good results if you're exchanging links on relevant sites with high PR.