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Secrets of Google

Discussion in 'Search Engine Optimization (SEO)' started by shabbir, Jul 25, 2004.

  1. shabbir

    shabbir Administrator Staff Member

    Google Results are based on 4 major criteria
    • Keyword Density
    • Keyword prominence
    • Page rank or back links
    • Last, but the most important: Content
    Keyword density

    The density of keyword affects the ranking of your page. The higher the keyword density the higher is your rank so one should always include a 30-40 word paragraph containing key-word rich content, thus increasing the keyword density.

    Keyword prominence

    The keywords you have chosen should appear in title, Meta and H tags with some occurrence in the body also. So you should not define Google without putting the word Google in the body of the definition. This means H and P tags should go hand shaking with each other.

    Page rank and back links

    The more site links to your site better is the page rank of your site and more relevant your site is. Google also takes into consideration the words [or Anchor text] that appear in your back links

    <A HREF = “example.html”> Click Here</A> is less relevant than

    <A HREF = “example.html”> Example of Google</A>


    Some say that the Content of your site is the king, but for me it’s actually the crown which the webmaster wears if his site has the right content. Build the content and users will be interested just be reading it.

    The best proof of it is you are reading till the last line of this post because it has the content for you to help you.
    Last edited: Mar 17, 2005
  2. libervisco

    libervisco New Member

    Great simple article. It's all very true even though there are some more issues to it such as the accesibility of the site sections (navigation) where sitemap helps, this article outlines the basics that should always be on our mind when optimizing the site. :)

  3. shabbir

    shabbir Administrator Staff Member

    I guess this article concentrate on how SERPs are displayed and not on how they are crawled. Yes for crawling definitely you need Site Map and I have similar stuff at other article.
    Complete Article can be found at
    Search Engine optimization
  4. plebius

    plebius New Member

    As far as keyword density, I would guess that google would not like it if the density is TOO high. There is probably an inverted U function with an optimal level of density.

    Of course, that's just my speculation
  5. shabbir

    shabbir Administrator Staff Member

    It depends on how you define "TOO HIGH". Its like if something seems relevant and sounds like correct google will never dislike it.

    Shabbir Bhimani
  6. libervisco

    libervisco New Member

    I agree with that. I think that as long as the keywords you have are relevant they wont be considered as spam or anything.

    Having TOO HIGH keyword density or simply said, too much keywords, probably means having some additional keywords that are less or not very relevant to your site content and put only for better ranking.. In that case there might be a risk.

  7. mathewhogard

    mathewhogard Banned

    Yes above information is good but I can't understand the concept of page rank.How it will distributed to the site.
  8. stacey

    stacey New Member

    In 2011 Matt Cutts suggest that Google is giving more important in the quality unique content in the website.
  9. nancy01

    nancy01 New Member

    Is there any tricks having an USA listing. My keywords are already in Google.com, but not yet in USA.

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