When performing a search on a website or the entire internet a user uses Search Terms to find what he or she is looking for. Search Terms are also called keywords or queries. For Search Engine Optimization it’s important to know what search words or search phrases one should optimize for.
Search Terms are also called keywords.. If your having a site, its important to use the right keywords because researcher are using those keywords to find what they wanted.. And when they have seen your site on the result and have opened it, you already generate traffic on that one..