If you are looking to improve the search engine rankings of your website, then there are different ways and means of achieving it. It is a well known fact that it is the rankings on the search engine pages that actually bring in more traffic to your website. Though there are different strategies, the best search engine optimization strategy is article marketing. There are quite a few reasons as to why article marketing is the best search engine optimization tool. Let us try and understand a few of them. Article writing is one of the best search engine optimization options as it allows you to use a wide range of keywords and phrases that enables you to connect with your product or service niche. It is important that you use all the relevant keywords and phrases and distribute them in such a way that when people browse on the internet using these keywords and phrases, they will also be directed to your website. This will enable more traffic to your site forcing the search engines to grab your site and place it in the higher rankings of the search engine pages.