Role of Meta Title Tag in SEO

seotips's Avatar, Join Date: Mar 2009
Newbie Member
Do you want to secure a top ranking in search engine result pages(SERP)?

I think every one is going to answer - Yes. And a very common belief is that add lot of most searched keywords in the meta tags of your web pages and see your site skyrocketing. But it feels highly frustrating when this magic proves of no avail. Remember, meta tags alone don't do a magic in getting better placed in the search pages. These meta tags sure help you to describe your web pages to a search engine and gain a better place in its results. But at the same time they help search engine too to prevent indexing of improper web pages. Which may have good weight keywords in their meta tags but having no relationship with the contents of the page.

Meta tags are the blocks which contain information about the contents of your web page and they exist into the head area of your web page. They are basically meant to communicate with the search engine. Most of the Meta tags are visible to the search engine only and not the visitor on your web page. But, Title tag is one which is visible to the search engine and the visitor as well. Most importantly, it attracts the search engine and the visitor very aggressively. Most search engines consider this tag as the primary information about the site and also an human visitor sees this information as the first thing on top left corner of the browser. Moreover, when one bookmarks the site, the text in this tag appears in the bookmarks list.

In this article, I have tried to focus mainly on 'Title Meta Tag' that how a good Title Meta Tag can render a great help in optimization of a website.

What is the significance of Meta Title Tag

Amongst the three major Meta tags (Meta Title Tag, Meta Keywords Tag, Meta Description Tag) the Title Tag is one which is given the most weight by search engines' algorithms. In fact, this tag should be written so that it should give the idea about your site instantly. A perfect written Title tag can generate quick and appreciable traffic to your site. The text written in this tag appears as clickable text in the search engine result page (SERP) and if it is really meaningful and conveys most about the web page, more clickthroughs will be the result.

This small example explains the function of Meta Title tag better. Suppose I need to visit San Francisco and need a road map of the city and go to a book store to find the same. There are lot of books on tourism and travel with different titles but my attention will go to a title which says something like "Latest Road Map of San Francisco" rather than a title "All about San Francisco". May be the second book contains better information about the subject I am looking for. But the title of first one speaks exactly about what I need. This how a better title gains priority over the other because of the contents of its title. This is exactly what happens with search engine. It picks the most matching title with the query and places in its result page as clickable text.

Should the Company name appear in Title Tag

Well, I would say sure if your company is really a big entity like IBM, Microsoft or Cisco or some well know brand like Sony, Phillips etc. Because people may want to search for those companies or brands with their names. But in normal cases it should not be so.

Suppose, your company is "Larry Tours and Travels" in San Francisco. Instead of writing "Welcome to the home of Larry Tours and Travels" in the title tag it would be better to write something like "tour operators, travel agents, car rental,bay area tours, san francisco tours - Larry Tours and Travel". Do a good research to find best keywords and phrases which describe your site best. My suggestion is that the length of the title tag should be between 15 to 20 words making it attractive enough that it looks interesting to the person searching for your business and he clicks through.

Few tips for writing good Title tags.

Try including the content relevant keywords in the title tag. This would help placing your site better in search engine result page (SERP) when someone searches those keywords.

Also do not use repeating keywords and phrases in your title tag because this may be treated as spamming by search engines and they may affect your ranking.

Either don't include your company name in the title tag or add it after few most relevant keywords, phrases into the title tag.

Write different title tags for each web page of your website instead of writing a common title page for the complete site. Make sure that each title tag has relevance with the contents of that web page where it appears.

Try to keep the length of your title tag small (between 15 to 20 words). Some search engines allow small title tags only and truncate the extra part of the longer ones which at times may render your title tag completely meaningless.

I would say that write very meaningful, impressive title tag they are a really powerful can be best tool to optimize your site. The title tag has most dominant role while the search engines make their decision about the theme of the website. When a search for keywords is conducted, the Title tag is given heavy consideration by most search engine algorithms. As I said earlier, since each page in your website is unique so it needs a different Title tag.

So, Writing relevant and meaningful title tag is something which may achieve high rankings in search engine result pages (SERP) and result high clickthroughs to your site. The Meta Keywords Tag and Meta Description Tag also need to be taken care of and optimized equally in addition to that of Meta Title Tag to secure a place at the top of the search engines and in convincing a search engine that your site's contents are more relevant than that of your competitor's.

Article Author: Prashant K Shukla
Article Source:
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thomas09's Avatar
Go4Expert Member

It's quite informative post for beginners to know basics about meta title tag.

DKS's Avatar
Light Poster
thanks for the tips, its always nice to learn more tricks for SEO.
Carroll's Avatar
Newbie Member
Great help for newbies.
mickeyy's Avatar
Go4Expert Member
Meta tags used to weigh much in SERPs but they do not carry that much of weight right now. Though you need them especially for Yahoo and other SE's. With Big G dominating the searches, they carry less weight now.

Last edited by mickeyy; 19Feb2010 at 19:29..
rajeshiseo's Avatar, Join Date: Mar 2010
Newbie Member
i thing this is very nice tips especially for newly in seo
callyS's Avatar, Join Date: Jun 2009
Good stuff... Title tag should not be just stuffing of keywords.
fattaah's Avatar, Join Date: Mar 2010
Google ignore metatag.
satyedra pal's Avatar, Join Date: Mar 2010
Meta tag uses HTML coding that contains metadata of the website or contain data about data.Meta tag is used for target the keywords of site.
Meta tags has two types:
1)Meta description tag:It describes in some way that everything you want to know.
For example: <META name =“description” content=”you want to know about anything”>

2)Meta keyword tag: It uses keyword as visitor want to search like short form of any word.
For example: <META name =”keywords” content=”HTML , SEO”>
Click SSL's Avatar, Join Date: Mar 2010
Skilled contributor
Very informative post buddy and specially for newbies in SEO. Meta tags is very important part in seo for any website to rank higher on SERPs. It helps search engines to found you better as per users search as search queries.