I had a good look through your site and have the following feedback on it;
The blue on white is an interesting take though this does confuse the ads with the actual content of the site. The mix of the two colors makes things seem a little plain and nothing really stands out at me when i first hit the site.
The black header at the top sits a little differently from the rest of the theme of the site making it feel a little out of place should this really be stuck on one side of the window?
The contents and the ads seem very intermixed, its difficult to pick out what is actual site content and what is the ads. Feel almost like an intential trick on the users to click the ads by accident. Also the first picture on the front page looks a little crushed, dont know if that my aspect ratio or the photo itself.
The header and the ads again seems to be confused with the usual place for a dropdown menu replaced by ads.
There seems to be a large unused space on the right hand side of the page, which would be fine if the left hand side wasn't so full. Maybe consider auto tracking this so it centres on users screens?
The content does seem to cover alot of interesting information though to get to that information my be a little difficult. The first section of text feels like its cut in half by the picture and the second header goes right into the fold of the page.
I like the content of the site and some of the presentation is good though looking at it from the point of view of would i read it? More than likely not. it seems like there is far to much focus on getting the ads to the user and little differenciation between the content and ads. If you could get a more clear distinction between the two then i think you are onto a winner. Though as with all these things i am not building the site myself so its up to you.
Hope the feedback helps!