Originally Posted by shabbir
As suggested by Google Webmster guidelines they are called doorway pages and should be avoided.
Yes you reminded me, there are three types of doorway pages...
The one I was referring to means no harm and was designed with no ill gain in mind. Specifically an enter page is a Welcome screen, it was created for that purpose and does not attempt to fool the spiders, but it requires an extra click from visitors. The ONLY reason this page is bad for traffic is because:
a) The extra click is more than some folk are willing to tolerate.
b) The spiders don't have much use for it as it usually is relatively empty of content.
Still, the Enter or Welcome screen is well-intended and is not an attempt at trickery or deceit. Should it be avoided? 25 % of visitors think so.
Engines do NOT penalize you for this but they rank these pages low due to lack of content.
A spam-tactic doorway page is created for the sole purpose of fooling engine spiders as it is a page crammed full of keywords, repeatedly. The page contains little if any useful content for visitors (other than sponsor and voting and other bs links) and was created with treachery and deceit in mind - Not only should this type of tactic be avoided, but feel free to avoid any sites whose admins are involved in designing such pages: They are spamming the engines, and if they're willing to trick the big guys, who is to say they'll be honest with you?
I can't find an example right now, but usually it's got a bunch of gobbledigook near the bottom, sometimes in fine print in a color very similar to the background - They don't want you to see the spam, it's just for the spiders, but then what's the use of that for you?
There is ONE type of doorway page which I have found of good use and I call this a true doorway page. Let me explain:
A true doorway page is a page which contains exactly what it says, nothing else and nothing less. It is designed to give visitors something specific, something cool and/or useful. If it happens to rank high for a specific search then that is a bonus and it may contain a link to the main site IF that is part of the design. This type of page is also accessible from the main site via a link for your visitors (and it is thus how it is spidered). Truthfully it really is just another page with content, and yes it requires actual work. On a sidenote, it takes just as much time and work to create a proper page as it does to create a trick one, so invest wisely and do it right in the first place: You will reap the benefits for being honest many times over.
- I created the Bonnie and Clyde poem page:
(View-Source to see the no-nonsense design, not even title/descrip metas)
Which is linked from the Romance page near bottom here:
And yes it contains a link to the main page but that link ALSO exists on every single page of my site so it ispart of the design.
And it happens to rank as result number 4 on Google for search:
Some months I get 20-30 extra visitors, other months more like 4 or 5. Evidently some pages work better than others. I stumbled upon this method by coincidence when I was selling my old Ford Thunderbird on cars.com, I created a page so prospective buyers could look and read before they sent me an email - It saved me a LOT of haggle and hassle, and funny thing I later noticed Google was sending close to 100 visitors/month to the Thunderbird page ... The car was sold close to a year ago yet the page continues to thrive, so I left it up.
Again, same no-nonsense design, the page contains what it says:
(View Source to see NO meta tags at all)
It is linked from some part of the site, I forgot where but linked it is
AND it just happens to rank as number 1 for search:
Whether or not any of these doorway page visitors actually bother to visit the rest of my site I do not know and it is not my concern - This specific doorway page is NOT created with the sole intention of gaining traffic but instead it gives visitors what they are looking for, without nonsense. Of course, the bonus is that you will get more traffic.
Another example is this one:
- 10 steps to increase car performance:
Once more a no-nonsense design without metas where the page gives the visitor what they want, thou I did slip in a few sponsored things, dirty ole me :-)
It is linked from the bottom of my automotive page:
And once again, number 1 ranking on google for search:
Visitor gain: 1-2 per day.
Now check out my Gold-mine:
Number ONE on Google for:
NO meta tags!
OVER 300 visitors/month !
And yes, Google Adsense links.
Ok so this one spams a one-liner about visiting my site - Obviously the traffic can handle it, they haven't left yet - Always watch your traffic, if you spam a little and the traffic leaves, remove the spam and it should return.
Sprinkled with keywords? I guess maybe it is, but not intentionally - THAT is the difference, all these pages were not created with the intention of cheating or gaining a high ranking, they were created to give YOU what you asked for, period.
Probably best I can recommend is make your page related to your site AND about a subject you are familiar with - Sometimes copy-paste works good, sometimes original works best (Bonnie and Clyde is copy-paste AS IS speed-up-explorer, ford thunderbird and 10 steps was created from scratch). Then make it specific - fill it with one thing and one thing only, cover the subject and let it go. Link it from the appropriate section of your site and voila - Information works great, as does entertainment!
So you really CAN create good doorway pages just make sure you create them for your visitors when you design them, design them with people in mind and forget ALL about the engines and you should be fine.
Hope is help.