Keyword Research - Match Type Broad, Exact or Phrase

jhakasseo's Avatar, Join Date: Mar 2012
Go4Expert Member
Hello all,

I am bit confused about following match type in google keyword tool.
Match Type (Broad, Exact and Phrase)
I know the difference between in these three but I want to ask people who is really working with keywords research so that I can get answer properly.

Match Type - Keywords - Global Monthly Searches - Local Monthly Searches

Broad - web designing company 301,000 74,000
Exact - [web designing company] 4,400 390
"Phrase" - "web designing company" 22,200 1,000

In my opinion Match Type "Phrase" is useful for SEO purpose.
And Match Type [Exact] is useful for PPC purpose.
Please, let me know if I am wrong here.

With above example what do you think is better for SEO point of view in order to gain traffic and ranking? What you use for your SEO projects?

Please, help me people and share your views here.

Thanks in advance!!
ozsubasi's Avatar, Join Date: Jan 2012
Invasive contributor
My opinion is that you need to target a different keyword, because unless you have huge resources you are never going to succeed with something like this.
I may as well target "real estate".
jhakasseo's Avatar, Join Date: Mar 2012
Go4Expert Member
Quote:
Originally Posted by ozsubasi View Post
My opinion is that you need to target a different keyword, because unless you have huge resources you are never going to succeed with something like this.
I may as well target "real estate".
Given keyword is only sample. I am already targeting few more keywords but I want know what match type you use for SEO purpose that't it.
ozsubasi's Avatar, Join Date: Jan 2012
Invasive contributor
This is all down to opinion, and what your aims are. The Google tool only gives an approximation of the results, and anyone can only respond based on what you say in your question.
Which is the best data to use? I would say look at the figures, because if you are looking for targeted responses you need to choose the keywords most likely to drive such traffic to you, and that is the point I was trying to make.
If I look at the figures for "real estate" then it well tell me one thing, but if I narrow that down to "real estate/location" I will get something else.
I would like to hit the broader searches as well, perhaps to the country as well as the town but I am never going to be on the first page for a very wide search. It must always be better to get hits for exact searches but you may pull in some for near misses.
I know as ı am writing that this isn't the exact answer you are looking for but SEO is not exact. Maybe someone else can word it better than me
adwordmedia's Avatar, Join Date: Nov 2012
Newbie Member
As my point of view, phrase type keyword will have more effect in SEO as they have more search volume. I am mainly using phrase type keywords for SEO and they are really good to me.
shabbir's Avatar, Join Date: Jul 2004
Go4Expert Founder
Quote:
Originally Posted by adwordmedia View Post
As my point of view, phrase type keyword will have more effect in SEO as they have more search volume. I am mainly using phrase type keywords for SEO and they are really good to me.
What do you mean by more effect. Broad keywords has the most traffic.
RokasXimal's Avatar, Join Date: Jun 2013
Light Poster
My viewpoint is that you need to focus on a different keyword and key phrase, because unless you have large sources you are never going to be successful with something like this.