Increasing CTR in Adwords

seopeter's Avatar, Join Date: Sep 2009
Go4Expert Member
Bid high on exact keywords to increase CTR and get good position in starting of your adwords project.
shabbir's Avatar, Join Date: Jul 2004
Go4Expert Founder
One of the greatest myth. You should not bid higher but increase quality score. Read Improve Adwords Quality Score
biggboss8's Avatar, Join Date: Jul 2014
Newbie Member
No bid High for Increase CTR - Use some offer in your ads, such as 50% Off etc.
mialuzzatto's Avatar, Join Date: Aug 2015
Ambitious contributor

You can find 13 ways to make sure you increase this extremely important metric in your AdWords campaigns..

1. First Things First: Campaign Structure
2. There’s More to Life than Broad Match
3. Write Compelling Ads
4. Test Your Ads
5. Highlight That Special Something
6. Write An Ad, Not a Thesis Statement
7. It’s 2015, Use Ad Extensions
8. Stalk Your Competitors’ Ads
9. You Can’t Go Wrong with Negative Keywords
10. Raise Your Bids
11. Use Your Ad Group’s Main Keyword in Your Ad
12. Change Your Device Targeting Strategy
13. Trim that Search Partner Fat

Mia Luzzatto
poonam9898's Avatar, Join Date: Sep 2015
Light Poster
CTR is the number of users that click on a specific link out of the total users that view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.