What is the main benefit of using rich snippets, and how it is beneficial for our website.
Advantage of rich-snippets in seo.
The best advantage is it makes your site a brand. On top of that there are many other advantages like getting more clicks in SERP though you are not among the top results because your authorship or ratings or other data is directly displayed in the results.
The best benefits is that it creates your website a product. your authorship or scores or other information is straight shown in the outcomes.. . .
Rich snippet will give you extra more information about the pages like time, website cost, event date. images, video. For this we should use Microdata or microformate in HTML code.