Javascript popup is currently one of the best methods for web advertising and catching the surfer’s attention. Will discuss in this article here the impact of javascript popups on various groups of people. The advertiser benefits the most because his message gets through to the end user. As simple as that. The advertiser(s) can create different types of pop up windows which will have the advertising message displayed on it. These popups are not only effective with popup blockers but are also effective with general website audience because they eye catchy in nature. Various search engines like Google, Yahoo and Msn provide their toolbars with popup blocking facility. Such toolbars were introduced because many web advertisers took undue advantage of the popup method to create tons of popups for their websites and webpages. Unfortunately the search engine companies cannot make popup blockers for such type of Javascript Popups because removing Javascript and DHTML can make the website look improper and ugly. Still Microsoft released Windows Xp service pack 2 which has one such option which can block Javascript Popups.