Business is not always easy at least when you to try to execute your action plan. Most people might have several ideas to kick start their campaign but could witness a failure at the end. I would suggest having a positive attitude when you think about something. People would say that remaining positive always will not deter your growth even if you are going to face failures. It is good to think about the failures but make sure they do not halt your growth. There is a great benefit in staying positive always. Though some of your ideas might fail, you will still look for plan B and will keep coming up with fresh ideas. I have always followed this and even my friend. This is the reason even when we both of us failed in several attempts, still we were able to come up with new ideas. Other friends in our group had actually stopped trying after repeated attempts.