Finding on-page Errors

ozsubasi's Avatar author of Finding on-page Errors
This is an article on Finding on-page Errors in Internet Marketing.
Having been hit by Google's Penguin, I did some checking on my site and thought I had righted the wrongs, but yesterday I discovered two glaring errors that affected the whole site and caused it to look spam-my, and may well have contributed to the problems I've had recently with SERPs.

It's unlikely that anyone reading this will have had the same issues, but they serve of good examples of how easy it can be not to see the obvious. But if you believe that everything is ok then you may not be looking for trouble, and signals that it is there can be overlooked.

Anyway, yesterday I was in Google Webmaster Tools and for some reason decided to look at the HTML improvements section.

I should explain that my site is based on "open realty" which is a complete installation for a real estate site. So I didn't build it, I customized it a lot but that was mainly from within the available editors, I haven't done huge amounts of messing around with code so I didn't expect any problems. But what it showed me was that I had 184 pages with the same title.

Now this was very wrong, because the editors allow me to enter an individual title for each page, and that's what I'd done. This made me dig further, and a separate tool showed me that I also had a large number of duplicated H1 tags.

I contacted the suppliers of the software and even though I have the free version and they don't officially support it, they were very helpful.

I had identified that my logo at the top of each page carried an H1 tag, which meant that every page had the same H1 regardless of what the topic of the content was. This was just something that was inherent in the template.They pointed me in the right direction and I worked out how to remove the tag, and was then able to give each page its own H1.

For the problem with the title, they explained that the system was set up so that it would be assigned through the WYSIWYG editor when I set each page up. But when I checked my pages, instead of it being a title it was an H2 header. The title was the duplicated one I'd picked up on in GWT. So they explained that if this was the case, I must have over-written the command in my main html.

I was frankly skeptical about this because I couldn't see why I would have done that, but when I checked it was exactly what I had done! It took moments to delete the title I'd entered and replace it with the correct command, so that straight away all my pages had their own titles.

I'll give an example to show what effect this all had. One of my pages is about the local weather, but until I fixed it yesterday you wouldn't have known it (or google bot wouldn't, which is significant) because this is how it was set up:

Title: Property in Altinkum Turkey | Turkish properties | Altinkum homes
H1: Altinkum Property For Sale

As you can see, there was no mention at all of the weather! Although it was unintentional, I had made a page look like it was spam. And not just this page, all of my inner information pages were the same.

I should point out that the H1 issue had been there since the site was launched, I don't know when I made the error with the title but it would definitely have been before Penguin, which hit my site hard. Prior to the update, a search for Altinkum Weather, (even with these errors) showed my page at #5, afterwards it wasn't in the top 100. I can't believe it is coincidental.

Anyway, now I have made the corrections and the page is set up like this:

Title: Altinkum Weather
H1: The Weather in Altinkum, Didim

I'm sure you will agree that these are now relevant to content which is all about the weather!

Now its just a case of sitting back and waiting until my site is crawled again, and seeing what effect this is going to have. I don't think the H1 issue by itself would have been a major problem, but having a wrong title is pretty serious and combined with the H1, even more so.

The moral of this story is that just because something should be ok, it doesn't mean that it is and it can be worth looking at things in greater depth to prove it one way or the other. Also, we are human and we do sometimes make stupid mistakes.
shabbir, William9 likes this
Click SSL's Avatar, Join Date: Mar 2010
Skilled contributor

Your post make me realize that we should have to find-out all that stupid queries what we have already done for our website and have to resolve them soon. Because sometimes it can harm our online reputation.
shabbir like this
marketpros's Avatar, Join Date: Jun 2012
Newbie Member
Oh and by the by Penguin isn't affected much by your on-page. That will be Panda. I agree if some work has already been done on a site then a recon is necessary.
ozsubasi's Avatar, Join Date: Jan 2012
Invasive contributor
All I can say is that my problems didn't occur during any of the Panda updates, they only happened the day after Penguin.
abhishekp983's Avatar, Join Date: Jul 2012
Newbie Member
Basically two type of seo pages are there. on page and off page. for off page there are several link building technique and for on page we change html content of the website it helps to increase the quality of website.
Bertashton's Avatar, Join Date: Jun 2012
i don't think so it would be a reason of being get hits by Google panda because one of mine website is also get in clutches with it, still there on page page optimization we all good, but finally we come to know it was penalize by Google because of the over promotion...
William9's Avatar, Join Date: Feb 2010
Go4Expert Member
Just hope that everything works according to your changes and waiting for any changes in serps for your website, I have used many titles for my several blogs as you represented a wrong method, if you get positive results by using the titles without those '|' then I will have to change all of mine. Thanks for starting this valuable information sharing thread.
ozsubasi's Avatar, Join Date: Jan 2012
Invasive contributor
Originally Posted by William9 View Post
if you get positive results by using the titles without those '|' then I will have to change all of mine.
I think you have misunderstood my post, because it was nothing to do with whether '|' was used in the title, but rather that the title and h1 did not reflect the content of the page.

The only reason why the new title did not contain '|' was because it was only two words and they did not need to be separated.
sandysan9's Avatar, Join Date: Aug 2012
Light Poster
No, actually On page is a thing dat requires every page .. and the tags should be in proper way, we can't hide with Google PANDA/Algoritham
ozsubasi's Avatar, Join Date: Jan 2012
Invasive contributor
Originally Posted by sandysan9 View Post
No, actually On page is a thing dat requires every page .. and the tags should be in proper way, we can't hide with Google PANDA/Algoritham
I am not sure what you are trying to add here, because what you are saying is what my article was all about.
sandysan9 like this