I know that Link exchange is the best practice in SEO. But, how can I invite or what I have to do for link exchange? Is there any format to invite others?
Link exchanges are very simple. Getting natural links are actually a good way but if you desire to communicate for link exchange so start searching the sites in Google with your topic communicate. You should have to link exchange with 5-10 best website which are relevant for your site. That would be more then sufficient.
You will search the high PR relevant websites on search engines and send request them for exchange the link.