Landing Page is a web page that makes the visitors arrives to your site either by clicking a link or an advertisement. Landing Page can be any page on the website. Landing Page Optimization(LPO)is a technique in internet marketing rather a part in the conversion rate optimization(CRO)that helps to drive more traffic to your site and further converting them to your customer. Tips on Landing Page Optimization · Relevant Information-The page should have relevant information that made the users click on your link. · Expectations Mismatch-Make sure that both the title and the content of the articles don’t mismatch. · Low Bounce Rate-Low Bounce Rate for your site is always good in the eye of search engines to find you. · Navigation to the right page is important-If the landing page is an advertisement about your company’s deals and offers, navigate the user to the right information page about the offer prices and deals without playing hide and sick with them. · Avoid Multilayer Navigation-It’s a good practice to avoid multilayer navigation (i.e. don’t make the user navigate from Page A to page B and finally to page E where the user’s information is only in Page E. Keep it simple. Only link to the Page E.) · A/B testing –This testing will help you to track which part of your landing page out of the two different versions(A and B)is helping you to drive more traffic to your site.
Some more tips are: 1) To have successful marketing campaign, your selected keywords, product and audiences must be in sync with the content in your landing page 2) You must make sure that your landing page is clear and precise, so that when a visitor landed on it, he does have to guess what it's all about. 3) Your headline is the first thing you must look at in your landing page. It can either attracts or repels your visitors 4) Benefits are the keys to successful landing page optimization. You start by going through all the benefits and write down the major ones. 5) People will be wary if your site looks sloppy. Therefore, it is important to win your visitor's trust by having a clean and professional looking landing page. Here are some tips to get your website looking clean and professional: * Arial or Verdana Fonts, 10 to 14 size * Keep your background bright and text dark * Have no more than 3 columns * Don't change your link colour, keep them in standard blue * Your landing page must contain the images of the product that you are promoting * Check your content fully for spelling and grammatical mistakes
Thanks for sharing informative information. It is very helpful for newbie to learn about landing page.
