Many tools are used like woorank for initial site analysis, keyword planner for keyword analysis and many more tools.
Google analytic, google webmaster, SEO SpyGlass, Screaming Frog SEO Spider, Rank Tracker, Small seo tool, SEMRush etc
Most usable SEO friendly tools are Web Master Tool(Search Console), Google Analytic, Google Keyword Planner, SEMrush, SEOprofiler, MOZ - Open Site Explorer, GTmetrix
would second all of these, especially semrush, keyword planner, ahrefs. a good snippet optimiser like seorch is also useful
Here are some of the SEO tools which are generally used - Google Analytics Google Search console Google Analytics Various Keyword planner tools Alexa Backlink watcher
Webmaster tool, Adwords,Google Analytics, Ahrefs, backlinkwatch, ranksignals, seo round table, etc are the tools i am using for SEO.
Seven Free SEO Tools You Should Be Using Google Analytics. Google Analytics is to the online marketer like air is to the human being. ... Google Search Console. Keyword Planner. MozBar. SEOWorkers Analysis Tool. WooRank. Neil Patel SEO Analyzer.