Bid high on exact keywords to increase CTR and get good position in starting of your adwords project.
One of the greatest myth. You should not bid higher but increase quality score. Read Improve Adwords Quality Score
Hi, You can find 13 ways to make sure you increase this extremely important metric in your AdWords campaigns.. 1. First Things First: Campaign Structure 2. There’s More to Life than Broad Match 3. Write Compelling Ads 4. Test Your Ads 5. Highlight That Special Something 6. Write An Ad, Not a Thesis Statement 7. It’s 2015, Use Ad Extensions 8. Stalk Your Competitors’ Ads 9. You Can’t Go Wrong with Negative Keywords 10. Raise Your Bids 11. Use Your Ad Group’s Main Keyword in Your Ad 12. Change Your Device Targeting Strategy 13. Trim that Search Partner Fat --- Regards, Mia Luzzatto
CTR is the number of users that click on a specific link out of the total users that view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.
