For years, PayPal had no rival in the online payments industry. Then, in 2007, Amazon launched its Amazon Payments, which not only gave PayPal a rival with real muscle, but was considered friendlier and more open to third party developers, thus why many apps utilized Amazon Payments instead of PayPal. And let’s not forget about Google Checkout, which also competes in the space. However, Paypal is taking a swing back at the competition today, revealing PayPal X .............(contd) http://mashable.com/2009/07/23/paypal-x/