Negative SEO is a method which is performed to damage the competitor rankings in search results. Most black hat and inaccurate techniques are used in the negative SEO by hacking the websites.
Negative SEO, also known as Google Bowling, is the practice of spamming competitive websites with backlinks to devalue them in the search engines. These activities may include knowingly building spammy, unnatural links to the site, content scraping, and even hacking the site. For detailed information watch a youtube video for negative SEO.
Negative SEO isn’t necessarily the result of your competitors trying to outrank you. Although most people assume that negative SEO happens when a competitor attacks you, it can also be the result of an individual with a vendetta and significant SEO resources at their disposal.
Negative SEO refers to the practice of using black hat and unethical techniques to sabotage a competitor's rankings in search engines. Negative SEO attacks can take a number of different forms: Hacking your website. Building hundreds or thousands of spammy links to your website.