I guess you need to be knowledgeable enough with social media campaign. It's not simply all about posting your products and services but you should know also on how to target your audiences and understand their interests and demands.
Agree with Aspen, added to this you should be creative enough to understand the behavior of customers as we can't see them to judge their expressions.
i'd agree with the earlier posts. more concretely, i'd suggest acquiring an in-depth understanding of facebook targeting and google analytics. prove to a potential employer that you know your stuff with these two platforms and you'll have a good in to most online marketing companies
SEO (Search Engine Optimization) – Understanding how search engines rank content and how to optimize websites to appear in search results. Content Marketing – Creating engaging, valuable content that attracts and retains audiences. Social Media Marketing – Mastering platforms like Facebook, Instagram, and LinkedIn to reach and engage your target audience. Data Analysis – Using tools like Google Analytics to analyze marketing data and make informed decisions. PPC Advertising – Running paid campaigns through platforms like Google Ads or Facebook Ads to drive traffic and conversions. These skills are essential for mastering online marketing.