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-   -   Secrets of Google (http://www.go4expert.com/forums/secrets-of-google-t43/)

shabbir 25Jul2004 11:05

Secrets of Google
 
Google Results are based on 4 major criteria
  • Keyword Density
  • Keyword prominence
  • Page rank or back links
  • Last, but the most important: Content
Keyword density

The density of keyword affects the ranking of your page. The higher the keyword density the higher is your rank so one should always include a 30-40 word paragraph containing key-word rich content, thus increasing the keyword density.

Keyword prominence

The keywords you have chosen should appear in title, Meta and H tags with some occurrence in the body also. So you should not define Google without putting the word Google in the body of the definition. This means H and P tags should go hand shaking with each other.


Page rank and back links

The more site links to your site better is the page rank of your site and more relevant your site is. Google also takes into consideration the words [or Anchor text] that appear in your back links

<A HREF = “example.html”> Click Here</A> is less relevant than

<A HREF = “example.html”> Example of Google</A>


Content

Some say that the Content of your site is the king, but for me it’s actually the crown which the webmaster wears if his site has the right content. Build the content and users will be interested just be reading it.

The best proof of it is you are reading till the last line of this post because it has the content for you to help you.

libervisco 22Aug2004 08:08

Re: Secrets of Google
 
Great simple article. It's all very true even though there are some more issues to it such as the accesibility of the site sections (navigation) where sitemap helps, this article outlines the basics that should always be on our mind when optimizing the site. :)

Daniel

shabbir 22Aug2004 08:40

Re: Secrets of Google
 
Quote:

Great simple article. It's all very true even though there are some more issues to it such as the accesibility of the site sections (navigation) where sitemap helps, this article outlines the basics that should always be on our mind when optimizing the site.
I guess this article concentrate on how SERPs are displayed and not on how they are crawled. Yes for crawling definitely you need Site Map and I have similar stuff at other article.
Quote:

Build a sitemap and link to it from footers of all pages in the site. Search Engines always give stress to the word sitemap/Site Map
Complete Article can be found at
Search Engine optimization

plebius 4Sep2004 01:30

Re: Secrets of Google
 
As far as keyword density, I would guess that google would not like it if the density is TOO high. There is probably an inverted U function with an optimal level of density.

Of course, that's just my speculation

shabbir 4Sep2004 07:35

Re: Secrets of Google
 
Quote:

As far as keyword density, I would guess that google would not like it if the density is TOO high. There is probably an inverted U function with an optimal level of density.
It depends on how you define "TOO HIGH". Its like if something seems relevant and sounds like correct google will never dislike it.

Thanks
Shabbir Bhimani

libervisco 17Sep2004 00:32

Re: Secrets of Google
 
Quote:

Originally Posted by shabbir
It depends on how you define "TOO HIGH". Its like if something seems relevant and sounds like correct google will never dislike it.

Thanks
Shabbir Bhimani

I agree with that. I think that as long as the keywords you have are relevant they wont be considered as spam or anything.

Having TOO HIGH keyword density or simply said, too much keywords, probably means having some additional keywords that are less or not very relevant to your site content and put only for better ranking.. In that case there might be a risk.

Daniel

mathewhogard 1Dec2010 12:57

Re: Secrets of Google
 
Yes above information is good but I can't understand the concept of page rank.How it will distributed to the site.

stacey 7Feb2011 16:59

Re: Secrets of Google
 
In 2011 Matt Cutts suggest that Google is giving more important in the quality unique content in the website.

nancy01 15Feb2011 13:18

Re: Secrets of Google
 
Is there any tricks having an USA listing. My keywords are already in Google.com, but not yet in USA.


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