Big Data Analytics – Will It Be The Hub For Future Technology Services?
Analytics and its tools have been very well received by bigger corporations in the recent past. This technical term has gained a lot of importance in the technology world. Corporations such as Google, Facebook are investing heavily to create a unique platform to do big data analysis. This analysis helps them to fine tune their business search and identify the target customers rightly.
Big data is nothing but a voluminous or huge chunk of data that might be raw or unstructured or semi structured or even structured. The size of such data would even exceed several tera bytes. A deeper analysis on such data would help the corporate companies to arrive at useful pattern through which valuable business insights might be developed.
For example, collecting the information of a particular user and his activities in Facebook will help the company to know about the behavior pattern. If the user keeps updating content about real estate projects and make friends with persons in real estate industry, his intentions can be predicted to a certain extent. It can be assumed that real estate is his area of interest and Facebook can target advertisements related to real estate to this person when he logs in. By this way, FB is able to identify the right kind of customer to whom the advertisement is projected. The probability of converting this client to a potential customer is more. Continuous analysis of this information will help the companies to know more about their customers.
Big data analytics proves to be a promising sector for internet giants. E-commerce industry is gaining widespread footage across the globe. The internet provides a cheaper medium to reach out to the target audience. It helps the business owners to reach out to a larger set of audience. It will be good enough to study the behavior pattern of all these targeted audiences to know more about them. It helps the business owners to fine tune their services offered to specific customers.
Customizing the operations and services to customers will help to increase the loyalty among them. This can actually transform the business. This is going to be the real technology which every company would love to use and develop applications. It even helps the service industries to build a huge database and categorize their customers. The internet is one of the places to collect information for free.
You are being monitored. Google and Facebook, for example, might collect all information about you. Even your personal information can easily be picked up by these giants without your knowledge. It is absolutely impossible to prevent from sharing some of your personal information. It is all about commercials in the business. If you are a technology oriented person, then think about new ways to analyze the data person and start developing applications. You will soon become a millionaire if you have the ability to develop such analytics tool and sell them.
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