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-   -   Google to target over optimized sites (http://www.go4expert.com/forums/google-target-optimized-sites-t28042/)

ozsubasi 17Mar2012 14:49

Google to target over optimized sites
I came across this by accident this morning. It is an audio recording made a week or so ago, during which Matt Cutts of Google talks about sites that go too far with SEO, and how Google is launching an update in the coming weeks or months to combat this.
The following is not a word-for-word account of what was said, but if you listen to the recording it is pretty much accurate:

"What about the people optimizing really hard and doing a lot of SEO. We don't normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks.
We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO - versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now."
(Source: http://www.seroundtable.com/google-o...ate-14887.html)

A lot more than the above is said, so if you have the time listen to whole thing so that you can put it into context. He does not say that we should not do SEO, this is specifically about over optimization.

coderzone 17Mar2012 16:05

Re: Google to target over optimized sites
This would mean you should now focus more on building sites and worry less about SEO

ozsubasi 17Mar2012 16:57

Re: Google to target over optimized sites
I think that for most people, it is a case of trying to build a good quality site, and then doing SEO for it, i.e. it isn't an either/or option.
Unless techniques are being used on a site that stray too far away from their guidelines, it isn't going to be affected.
Also in the recording is an explanation that Google is not against SEO and reference is made to Matt Cutts video on the subject in which he explains the benefits of it:

I dont think it is a matter of "worrying less" about SEO, but about using it to the best advantage without over doing it.

shabbir 17Mar2012 19:44

Re: Google to target over optimized sites
How do you define over doing is the question or rather what Google defines as overdone is the question.

Recent Google updates took into account ads above the fold but if you search Google you would only see ads in Google above the fold. Try HD Television as terms or something similar.

ozsubasi 17Mar2012 20:02

Re: Google to target over optimized sites
This is very true. Guidelines talk of not doing things "excessively" but no-one knows what excessive is.
In fact, if anything the recommendations have got more vague. For example, back in 2009 Matt Cutts said that Google's recommendation was to “Keep the links on a given page to a reasonable number (fewer than 100).” (http://www.mattcutts.com/blog/how-many-links-per-page/) and he actually linked that statement to Webmaster guidelines. But if you go there (http://support.google.com/webmasters...n&answer=35769) the first part of that statement is still shown but the "(fewer than 100)" has been dropped.
So all we are left with now is guessing what is "reasonable".

shabbir 17Mar2012 22:23

Re: Google to target over optimized sites
Being a market trader I think price action is what tells you everything and here analytics should tell you what is the definition of being over SEOd.

Sites being hit by it can have some elements added to undo SEO or something in that line.

ozsubasi 19Mar2012 17:39

Re: Google to target over optimized sites
Those that do their own SEO or are fully aware of what has been done on their behalf (which should cover everyone but probably doesn't), will already know if they have "stretched" certain guidelines.
I had a paragraph in a side bar above my menu which was just a list of keywords with an opening and closing statement (I placed it there because it was crawled before my main content). This was something I did when I first started with my site, and although I found out later that it was something specifically advised against and amounted to keyword stuffing, I left it there because it wasn't doing me any real harm.
However, I changed it today:) I did not have too many reciprocal links (in my view) but before I read this had begun reducing what I did have because I didn't believe that they were all of benefit to me.
I think it is better to take an objective and sensible look at a site now rather than wait and see if it suffers as a result of what Google are planning.

shabbir 19Mar2012 17:52

Re: Google to target over optimized sites
Yes as you grow, you tend to do things that please Google as well as your users.

Apoorva 19Mar2012 23:44

Re: Google to target over optimized sites
This is true. Google penalized over optimized sites. I think, this will surely help to punish those who are misusing SEO processes. Ethical submissions and quality link building is always appreciated by Google.

jhonden 26Mar2012 18:25

Re: Google to target over optimized sites
I am aware of this and this will be a great help for the websites which are new and unique and don't follow the practices of exorbitant link building.

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