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-   -   Things to do when Google traffic is going down (http://www.go4expert.com/articles/google-traffic-t21736/)

shabbir 12Apr2010 12:45

Things to do when Google traffic is going down
 
I was lucky to April Fool lot of people and that too for the first time but its not only me who did all the April Fool Stuff and Google also did gave me an April Fool punch :(

http://www.go4expert.com/images/arti...April-Fool.jpg

Google Traffic down by 20% and overall traffic down by 5% in the first week of April. I started to search for things and see if this is case for others and if there is any serious discussions about anything related. Google did implement site speed in that time as well but we had no idea about that as well and the news came out just few days back. I also could not find anything related to any tips on what we should do when the Google traffic is going down. So here I am with few tips.

Things to do



1. Don't Panic

One of the most important thing when you see your Google traffic down is "Don't Panic". This happens to everyone in the web business and this has happen to me quite often as well. There has been always something in Google (Google Dance as we term it) which reduces the traffic from Google dramatically. If the traffic doesn’t come back after an long period you might want to get some expert SEO advice and make a plan for changes you may need but that has never been the case for me.

Remember that you can learn more from your failures than from your success and so take this as an opportunity to learn.

2. Guidelines

Go through the Google guidelines for webmasters and see if you are doing anything not liked by Google. I know you know about the guidelines but its good to be going through them all over again to make sure you are not doing anything that is not liked by the big G. If you are not on the wrong side check out the people who are ranking well for your key terms and see if they have done anything not liked by Google or is it just that they have outranked you. Act accordingly.

3. Webmaster Tools

Google Webmaster Tools is one of the place to be in when you have Google Traffic going down the barrel. See if you have some issues with your hosting / server or anything which is is making Google to go off or unable to crawl your website. Also check for errors and not found issues and see if there are some errors which you may need to work on. You may have accidentally done something to your robots.txt file or may have some unwanted meta tag in some pages of your site.

4. Traffic Alternatives

You should not rely too much on something which you cannot control and so its always better to have more than one major traffic sources. I have seen a dip of close to 20% traffic from Google for last week but my overall traffic has hardly hit by 5%.

5. Ad Networks

Yes I have seen this as one of the factors for effective traffic from search engines. You may be using too an ad-network on your page and all ad-network are not safe. Check out the report on TechCrunch about ad networks with malware-infected advertisements and see if you are not using those type of ad-networks which can harm your search rankings.

6. Google's Cache

I always prefer to go to Google's cache and see cached version of pages that rank well for me. This is just to check that they still exist in Google's Cache and the content of the pages is what it should be.

What I did in the crunch time?



This is the time when you want to be doing the right things more aggressively. For Go4Expert I focused more on adding more good quality content and also few more back-links. I knew I have not done anything stupid for my traffic to go down and suddenly a PR update news from CoderZone (which I was not tracking anyway) really made me feel good.

Remember that toolbar PR is not even the last thing you should be looking at if your Google traffic is going down.

So now what could be reasons for the down in traffic.

The only reason I could sense is the holiday season around the fisrt week of April.

shabbir 3May2010 13:16

Re: Things to do when Google traffic is going down
 
Nominate this article for Article of the month - Apr 2010

franky123 7May2010 13:37

Re: Things to do when Google traffic is going down
 
Thanks shabbir, for your useful article about Google traffic is going down. I think, the points you mentioned here would be effective. I am concentrate on webmaster tools and Google cache but will focus on other points as well.

nimesh 11May2010 00:08

Re: Things to do when Google traffic is going down
 
interesting article

seangtz 13May2010 09:46

Re: Things to do when Google traffic is going down
 
Thanks for sharing useful information I have very less traffic for my site, I will try it out the points.

Grahamjenny 14May2010 13:24

Re: Things to do when Google traffic is going down
 
doing off-page seo activities.

shabbir 16May2010 19:40

Re: Things to do when Google traffic is going down
 
Vote for this article for Article of the month - Apr 2010

rajseo 17May2010 15:16

Re: Things to do when Google traffic is going down
 
Thank u very much Sir, I am regular reader of articles related to SEO, also I got various things from them.
I hope you will continue to write such a good articles
Thanks once again..

senaratne 29May2010 18:49

Re: Things to do when Google traffic is going down
 
Thanks, shabbir, for your informative post.

shabbir 30May2010 09:41

Re: Things to do when Google traffic is going down
 
Quote:

Originally Posted by senaratne (Post 68583)
Thanks, shabbir, for your informative post.

The pleasure is all mine.

rajseo 2Jun2010 18:45

Re: Things to do when Google traffic is going down
 
sir I m regular reader of your informative articles thanks once again for your nice post.

infoway USA 14Jun2010 16:09

Re: Things to do when Google traffic is going down
 
Great tips Shabir. Thanks for sharing tips like tat with us. You said about other source of traffic apart from the big G. Would you tell me please what are the "other sources" you are talking about ? Are you indicating social media sites ? Or anything else. Eager to have your say on that.

shabbir 14Jun2010 17:07

Re: Things to do when Google traffic is going down
 
Mainly Social Media and direct traffic.

Alex1239 12Jul2010 10:04

Re: Things to do when Google traffic is going down
 
Well, Google is now highlighting more on Site load time... The area all webmasters need to work on.

shabbir 12Jul2010 10:08

Re: Things to do when Google traffic is going down
 
Quote:

Originally Posted by Alex1239 (Post 70138)
Well, Google is now highlighting more on Site load time... The area all webmasters need to work on.

Very true and I am getting lot of such emails on my blog where users complain that they are loosing on Google traffic which they had for years now for no reason and when I visit their site I see that it takes very long to load.

Cannot say for sure but yes if they actually mean what they have written in emails than it could be effect of loading time only.

elum.chaitu 12Jul2010 10:43

Re: Things to do when Google traffic is going down
 
Its a good article. thanks

rajseo 13Jul2010 12:10

Re: Things to do when Google traffic is going down
 
It is very useful indeed.........
Thanks for posting

ibosstechsolutions 14Jul2010 19:43

Re: Things to do when Google traffic is going down
 
Hi.................It is nice article post. You have to put the Google Analytics code in footer section of index file. It will show the visitors traffic after 2 months and do the effective Offpage optimization work for generating backlinks. Keep it up.

weboutsourcing 10Sep2010 10:33

Re: Things to do when Google traffic is going down
 
Hi,

Very nice content written here about SEO and Google. SEO is all depends on what search engine likes specially Google.

Thanks

SEO_services 19Jan2011 14:06

Re: Things to do when Google traffic is going down
 
An excellent guide - very helpful and informative.
Many thanks for your hard work.

elum.chaitu 20Jan2011 11:46

Re: Things to do when Google traffic is going down
 
Actually traffic we are getting from search engine that's contain most of potential traffic when our keywords are in the top of search results. if its taking time then social networking will drive the traffic but not that much relevant to our required. Social networking is also helpful for improve our branding.

keyideas 2Feb2011 16:44

Re: Things to do when Google traffic is going down
 
Hi Shabbir,
I am regular visitor of your blog and this question has also sometimes heart me "SEO dead"; but your explanation about SEO is given me positive thinking about future in SEO. Great work.......

zaheerseo 5Feb2011 14:33

Re: Things to do when Google traffic is going down
 
I am suffring this problem these days, my backlink is increasing regularly and up the keywords postion but traffic on my website is going down so plz help and suggest what i can do ?

alexford 10Feb2011 12:38

Re: Things to do when Google traffic is going down
 
Hey this is really good article, nice to read this and thanks for the wonderful tips.But is there any latest and effective way to increase the website traffic with the ethical ways.

kumarmannu 11Feb2011 15:14

Re: Things to do when Google traffic is going down
 
Thanks Dear.

aquariusjanak 16Feb2011 18:11

Re: Things to do when Google traffic is going down
 
You have copied article from other place and just had posted .but information is valuable.

shabbir 16Feb2011 18:34

Re: Things to do when Google traffic is going down
 
Quote:

Originally Posted by aquariusjanak (Post 79410)
You have copied article from other place and just had posted .but information is valuable.

Show from where?

mathewhogard 21Feb2011 12:15

Re: Things to do when Google traffic is going down
 
Great information what to say.I am also facing such kind of problem for my site.

vinaykumar4670 21Feb2011 17:53

Re: Things to do when Google traffic is going down
 
my dear friend, you can doing offpages everyday i think you can improve traffic.

benivolentsoft 6Jul2011 17:56

Re: Things to do when Google traffic is going down
 
Such a great information about the Google webmaster understanding.

sandeepPT 7Jul2011 16:01

Re: Things to do when Google traffic is going down
 
Thanks for sharing such useful article it will help a lot keep posting.

Kingson 22Jul2011 17:37

Re: Things to do when Google traffic is going down
 
Thanks for the nice post. I really find it very communicative. It is support for me . I would now go on this blog evermore day.

................................

amylv 25Jul2011 13:54

Re: Things to do when Google traffic is going down
 
acquire more backlinks.

hetaltbs 26Aug2011 15:57

Re: Things to do when Google traffic is going down
 
wow...very very informative article shabbir...

shabbir 26Aug2011 18:54

Re: Things to do when Google traffic is going down
 
Quote:

Originally Posted by hetaltbs (Post 86381)
wow...very very informative article shabbir...

Thanks. :D

moverspacker 30Aug2011 13:02

Re: Things to do when Google traffic is going down
 
This is really a nice article and very helpful for all SEO's.
:D :nice:

alexander007 14Sep2011 08:05

Re: Things to do when Google traffic is going down
 
- We need to do competitor analysis also to check the keyword position in search engines.
- Need to update the site with fresh and unique content.
- Do link building for the targeted keywords

mukeshsoftona 18Nov2011 16:44

Re: Things to do when Google traffic is going down
 
do with quality content and quality work with off page tactics

donor 12Jan2012 17:24

Re: Things to do when Google traffic is going down
 
i thing changing meta tags can alsoo hurt google ranking rite????

styris 13Jan2012 16:14

Re: Things to do when Google traffic is going down
 
- Without getting panic, need to analyze the reasons for decrease in the traffic
- need to check the backlinks of the site
- need to optimize the site for user and search engine friendly
- Strictly follow white hat techniques alone
- Don't go away from search engine guidelines


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