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shabbir 26Dec2009 14:51

The New Definition of SEO
 
Every now and then there is this question that comes up in forums where people ask
  • Is SEO dead?
  • Are days of Link Exchange Over?
  • Will SEO specialist have any work in future
First I would like to say that SEO will never be dead but yes definitely the definition of SEO will change as we move forward. People would find new ways to get to your site and if you want to be found you need to adapt to those ways. Google will not be the only option to get to your site and Organic search engine ranking will not be the only thing you need to be focusing on for your site.

Now why I think that way?

1. Twitter on Google's Search Engine Result Pages (SERPs)

When you search in Google for Boxing Day (Dec. 26, 2009) you will see Wiki and other Organic Sites but more results are from what people are talking about it rather than static information about it i.e. from twitter and from news results.

http://www.go4expert.com/images/arti...tweet-serp.gif

Does this mean Organic Google results are hardly anyone cares about. At least Google think that way and so you need to also think about it.

2. Google's Reach Compared to Facebook

Though Alexa is sampled data but we can sense a trend. Facebook is not very far off from Google and also Google's data is inclusive of all services including GMail.
http://www.go4expert.com/images/arti...s-facebook.png

It may not be far when Facebook comes up with something like Human Based search which Google is working on for quite some time now with Digg and Twitter.

3. Google Connect Vs Facebook Fans

Google Connect and Google SideWiki were more step towards user engagement as Facebook was taking leaps towards such a kind of move but this was one of the many steps by Google which did not go as expected. I guess Google is trying too many things and becoming Jack of everything Master of nothing.

4. Google, Data privacy and to Keep SEO Alive
  • Everyone in webmaster world knows that Google paid billions of dollars for Firefox download with Google Toolbar.
  • Google have Analytics to get the data from webmasters and what is shown in reports may not be the actual data
  • Google is collecting.
  • Google Chrome and OS are needless to mention
  • Interest based ads in Adsense
And I can just go on and on and on.

The main reason is Google also senses the Death of SEO.

Google Search Algorithm is / was based on Links but these days' webmasters are smart enough not to link to other sites.

Why?

Simple, they are not linked by others and they cannot buy links because they are penalized for buying / selling links.

So how on earth new webmaster and websites can get good organic Google rankings?

Tweeting about things is one of them where you anyway hit Google top pages at times and the other option is being in news. But that's not possible for masses and so you have to go about doing Grey Hats to get into Google and that would mean your business is at risk.

My $$$$ SEO Experiment

I created a standalone page which means the page has no links (internal or external) pointing to it. It is on my MBA Forum and it is a static HTML page and looks like a thread page by taking the HTML from some other page. It has no links and URL of the page is such that hardly anyone can guess it and so there are less chances of some accidentally linking to it but I see that it has a PageRank of 1

What did I do on that page to get PR1

No Links. Not even emailed anyone about that page and Yahoo Explorer also does not show any links to that page. I would not link from here as I have some more experiments on that page going but I have done 2 things
  1. Huge Adwords Campaign of more than $1000 per month.
  2. It has Adsense / Analytics on that page.
So what is the future on how sites will rank? I personally believe it will be based on traffic from sources like social media and Adwords which will prove to be your entry point so that Google can get data on users' interest for key phrases and then rank you organically. That seems to make sense even for Adwords Google. :D

Does this mean SEO is dead?

No way. It's just a change in the definition of how Google organic search results will be if not are. SEO was defined by Google as a factor of quality and relevant links and now it will be defined by Google as factor of traffic may be or some other related thing I don't know.

Bing, are you also doing the same?

I never claim to be an SEO Expert and this is just my experience and feeling.

Do you have any such story to share regarding your SEO efforts?

coderzone 26Dec2009 19:31

Re: The New Definition of SEO
 
Just to add there is something called Topsy - http://topsy.com/

Which is a search engine powered by tweets.

shabbir 3Jan2010 23:30

Re: The New Definition of SEO
 
Nominate this article for Article of the month - Dec 2009

callyS 11Jan2010 00:09

Re: The New Definition of SEO
 
Good read there. And I agree that SEO is not dead but maybe future is becoming cloudy because many webmasters trying blackhat approach for getting higher ranking position in SERP.

shabbir 18Jan2010 18:41

Re: The New Definition of SEO
 
Vote for this article for Article of the Month - December 2009

AjayAckerman 27Jan2010 11:19

Re: The New Definition of SEO
 
I totally agree, SEO isn't dead. It's just that Google finds ways to eliminate those webmasters who are using Black Hat SEO. That's why changes are there from time to time.

jaikanth123 10Feb2010 19:26

Re: The New Definition of SEO
 
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reuvas 11Feb2010 19:01

Re: The New Definition of SEO
 
very interesting post for SEO community.

shabbir 12Feb2010 09:02

Re: The New Definition of SEO
 
Quote:

Originally Posted by reuvas (Post 64125)
very interesting post for SEO community.

Thanks for the comment

loyo 18Mar2010 00:58

Re: The New Definition of SEO
 
I agree with your point of view.
I think google is going to give a more human-oriented search result.

agraj1 18Apr2010 21:39

Re: The New Definition of SEO
 
Yes, I to agree with this article, SEO will never be dead. interesting post thanks.

Jassi05 19Apr2010 12:51

Re: The New Definition of SEO
 
Thanks for Nice Post about SEO

Jassi05 19Apr2010 12:54

Re: The New Definition of SEO
 
seo is really one of the great media to acheive marketing goal

unni krishnan.r 3Jun2010 20:42

Re: The New Definition of SEO
 
i think in the case of development google is far better than facebbok many facebbok widget do not works properly

Grahamjenny 7Jun2010 18:49

Re: The New Definition of SEO
 
Thanks for such a informative post.

tarunyadavseo 16Oct2010 11:45

Re: The New Definition of SEO
 
Thanks for share....

nitukumari 20Oct2010 17:09

Re: The New Definition of SEO
 
Thanks for share about seo tips.

paulwalker 27Oct2010 10:31

Re: The New Definition of SEO
 
Such a great post. It clear my all doubt. It also clear every body's doubts.Thanks for posting this information. Keep it up.

imyours 23Nov2010 08:01

Re: The New Definition of SEO
 
It's very interesting topic in SEO..I could help a lot..:happy:

aishaarora 5Jan2011 17:10

Re: The New Definition of SEO
 
Thanks, good information .........

arvindgvt1 5Jan2011 17:41

Re: The New Definition of SEO
 
Search engine optimization is the basic strategy to move to the top ranking position on any search engine. But following certain steps gains faster results. Optimization of the site is an ongoing process which starts during the making of the site and continues even after achieving the desired position.


Thanks

kumarpyasa 21Jan2011 16:58

Re: The New Definition of SEO
 
Hi dear
First I would like to say that SEO will never be dead but yes definitely the definition of SEO will change as we move forward. People would find new ways to get to your site and if you want to be found you need to adapt to those ways. Google will not be the only option to get to your site and Organic search engine ranking will not be the only thing you need to be focusing on for your site.

aquariusjanak 27Jan2011 11:58

Re: The New Definition of SEO
 
Nice posting it was.It give good information about SEO and make the human mind serious to think about the future of SEO.But future of SEO is bright because it is the on going process and it will never end.

tessori 11Jan2012 17:44

Re: The New Definition of SEO
 
HI.
Thanks for sharing this post. But old seo strategies are also important now a days. No doubt that new strategies are coming but it will not remove old SEO. In both you need to write unique and original content.

ozsubasi 20Feb2012 15:54

Re: The New Definition of SEO
 
Quote:

Originally Posted by davidricharrds (Post 92303)
In the past doorway pages could be loosely defined as "low-quality pages designed to rank for highly targeted search queries, typically designed to redirect searchers to a page with other advertisements."

The reason they are disliked is a click circus impact they have on web users as they keep clicking in an infinite loop of ads.

This would be a perfect example of that type of website:

I don't quite understand where this fits in with the original article or with any of the other comments made, but it isn't original anyway. This statement was published in many different sites around September last year, but seems to originate from:
http://www.seobook.com/redefining-doorway-pages

susan_jane 8May2012 18:27

Re: The New Definition of SEO
 
nice information seo is best process of online business whick makes your website user friendly with all techniques in search engines like Google and Yahoo.

jhonden 10May2012 13:24

Re: The New Definition of SEO
 
This uis a great article. Got to know more about SEO from you.


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