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trinitybrown 24Oct2008 11:30

What is difference between SEO and SEM? please post a reply as I am new to SEO and both these terms confuse me a lot

shabbir 24Oct2008 14:23

Re: Seo
SEM is search engine marketing which means marketing the site through search engine where as SEO is something which only deals in getting your site listed higher on regular listing.

SEM is much broader term and SEO is just a part of SEM

Lil Mike 4Dec2008 01:23

Re: Seo
right. SEO is more website construction based and SEM is more of a "click" based advertising. i.e. Google AdWords

Jenniferlinn 31Dec2008 13:33

Re: Seo
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.

A combination of Search Engine Marketing to run an internet marketing campaign may include:

* Search engine optimisation (SEO)
* Search engine and directory submission management
* Paid inclusion or Paid Placement
* Link popularity
* Articles submission
* Performance Monitoring and Reporting (eg. Google Analytics Tool)

So in a nutshell, Search Engine Optimisation is basically a component of Search Engine Marketing.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

william1 5Mar2009 17:47

Seo tips
However SEO, SEM and SMM are an ongoing process and requires continuous surveillance and ability to adapt to new technologies and skills to get the maximum benefit possible.

indiansword 5Mar2009 18:47

Re: Seo

Originally Posted by Lil Mike (Post 39817)
right. SEO is more website construction based and SEM is more of a "click" based advertising. i.e. Google AdWords

i agree

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