People who upload their own films to video-sharing website YouTube will soon get a share of the ad revenue.
YouTube founder Chad Hurley confirmed to the BBC that his team was working on a revenue-sharing mechanism that would "reward creativity".
The system would be rolled out in a couple of months, he said, and use a mixture of adverts, including short clips shown ahead of the actual film.
YouTube has more than 70m users a month and was recently bought by Google.
The offer applies only to people who own the full copyright of the videos that they are uploading to the YouTube website.