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Will website push notifications actually result in lesser spam?

Discussion in 'Internet Marketing' started by Anand Kansal, Dec 4, 2015.

  1. Anand Kansal

    Anand Kansal New Member

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    Hello everybody,

    I wanted to post this here and start a discussion in this group around website push notifications and if they can result in more targeted, relevant communication and marketing efforts.

    Disclosure: We've just launched a tool, PushCrew, that enables websites to send push notifications. It's very new and we want to take feedback from knowledgeable folks in this group on how they see this technology take hold in the online space.

    In course of some of our interations on various social media platforms and our discussions with our customers, we've seen this concern expressed quite often on how will the end-users react to this technology. Since website push notifications appear directly on their desktop/mobile/tablet device in real time, there is this worry that users will quickly get irritated of overdone, spammy push notifications.

    However, there is another school of thought that says that website push notifcations may actually result in lesser spam since this is a totally opt-in communication channel (no website can send you push notifications unless you specifically give them permission). Also, a lot of websites will increasingly give users the option to control the frequency of push notifications.

    What are your thoughts on this? Do you think marketing spam will increase with website push notifications? Or are you of the opinion that this will actually result in more targeted marketing communications?

    Would love to have everyone's thoughts on this.

    Anand Kansal
     
  2. Anand Kansal

    Anand Kansal New Member

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    Hey guys, looking for some interesting responses to this.

    Just in case you're wondering about website push notifications, it is a technology which enables a website to send a push notification. It works very similar to app-style push notifications, the difference being that 1)there is no need of an app download and 2)it works on all three major devices (desktop, mobile and tablet).
     

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