Hi I'm a final year student in food science part of this mixes a business module called food marketing and I am way more science based. If anybody knows anything about it or could help it would be great
"Critically analyse the strategic marketing issues associated with the launch of a
new over-the-counter (OTC) pharmaceutical beverage by a food firm and what marketing lessons can be learned from the marketing strategy of Finnish company Raisio during the launch of Benecol."
Sorry I know it's long and boring but if anyone has any thoughts or knows anything suitable that would be great and much appreciated
Thanks 4 reading